MK 320 - Principles of Marketing

Institution:

Clarkson University

Subject:

Description:

(May be used to satisfy a CUSB MBA or MS foundation requirement). Familiarizes students with various marketing terms, concepts, principles, institutions and practices. Topics covered include: buyer behavior, market research, product planning, pricing, distribution, personal selling and advertising. The changing nature of marketing and the trends in domestic and international marketing are also examined. Experiential exercises are an intrinsic and important part of this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clarkson.edu

Phone Number:

(315) 268-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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