MK 610 - Marketing Management

Institution:

Clarkson University

Subject:

Description:

Distance MBA students only, or permission of Program Director This course provides graduate students with a fundamental command of marketing concepts, processes, and management, as well as creating an understanding of the critical strategic role marketing plays in the management of organizations. The objectives are two-fold. The first objective is to provide the student with an introduction to the fundamental concepts of marketing and their role in effective marketing management. Thus students will explore central topics including product, price, place, and promotion decisions, examine the roles of consumer behavior and market research, and investigate how organizations blend these inter-related components to create and sustain value. The second objective is to allow students to apply that knowledge in the context of strategic marketing management. Here, strategic elements associated with marketing are integrated into strategic marketing framework to understand and develop marketing strategy and to illustrate how marketing can assist the firm in arriving at a competitive advantage.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clarkson.edu

Phone Number:

(315) 268-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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