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Course Criteria
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4.00 Credits
Introduction to options, futures, and other derivatives. First covers forward, futures, and swaps, and then examines the pricing of options. Applications of these instruments are emphasized. Prerequisite: Management 109.
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4.00 Credits
Application of the behavioral sciences to understanding buyer behavior. Topics include perception, memory, affect, learning, persuasion, motivation, behavioral decision theory, social and cultural influences, and managerial implications. Prerequisite: Management 105.
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4.00 Credits
Research to aid managerial decisions for products and services; problem formulation, research design, data collection, sampling, statistical analyses, managerial recommendations, and implementation in several real-world settings. Prerequisite: Management 105.
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4.00 Credits
Identifying markets, developing product ideas, measuring consumer preferences, positioning and designing products, and forecasting their sales. Hands-on experience with software to conduct various analyses useful in new product development, such as cluster analysis, factor analysis, and conjoint analysis. Prerequisite: Management 105.
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4.00 Credits
Management of the communication aspect of marketing strategy. Emphasis on emotional experiences, persuasive appeals, sales promotion, public relations, and direct marketing. Topics include setting communications objectives and budgets, media selection, creative strategy, and sales promotion techniques. Prerequisite: Management 101.
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4.00 Credits
Students are exposed to the challenges and opportunities facing marketers in the international marketplace. Special attention is given to the management of cultural differences in product development, distribution systems, pricing, and promotion. Prerequisite: Management 105.
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4.00 Credits
Introduction to issues in planning, implementing, and evaluating brand strategies, relevant theories, models, and tools for the making of brand decisions; application of these principles. Prerequisite: Management 105.
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4.00 Credits
Recent developments in interactive technologies indicate that "marketing on the Internet" is becoming a serious businessactivity, with exponential growth. How to do marketing on the Internet and to identify the key issues pertaining to the marketing process. Prerequisite: Management 105.
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4.00 Credits
Develop marketing plans for specific retail locations and neighborhoods based on past purchases and demographics. Retail site selection, product category management, promotion management, shelf space allocation, targeted advertising. Hands-on experience with Retail Sales Analysis and Geographic Information Systems software. Prerequisite: Management 105.
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4.00 Credits
Design of products and services, particularly in consumer- and technology-oriented industries where design is viewed as a strategic resource. User-oriented design, design as a strategic tool, the role of design aesthetics, and the management of design. Prerequisite: Management 105.
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