Management 152 - New Product Development

Institution:

University of California-Irvine

Subject:

Description:

Identifying markets, developing product ideas, measuring consumer preferences, positioning and designing products, and forecasting their sales. Hands-on experience with software to conduct various analyses useful in new product development, such as cluster analysis, factor analysis, and conjoint analysis. Prerequisite: Management 105.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uci.edu/

Phone Number:

(949) 824-5011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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