Management 153 - Integrated Marketing Communication

Institution:

University of California-Irvine

Subject:

Description:

Management of the communication aspect of marketing strategy. Emphasis on emotional experiences, persuasive appeals, sales promotion, public relations, and direct marketing. Topics include setting communications objectives and budgets, media selection, creative strategy, and sales promotion techniques. Prerequisite: Management 101.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uci.edu/

Phone Number:

(949) 824-5011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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