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Course Criteria
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4.00 Credits
4 sem. hrs. Provides students with the opportunity to explore, compare, and challenge traditional and contemporary perspectives and models of leadership with emphasis on gender-based and socially-minded leadership theories. Ensures integration of theory and practice by requiring participation in a service learning project customized to complement the student's career interests. Includes leadership assessment activities, experiential exercises, case analyses, films and socially -ers. Betters-Reed, Moore.
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4.00 Credits
4 sem. hrs. Prereq.: MGMT 100 and MGMT 250. Integrates both disciplines to explore theories, challenges, and practical applications in service industries. Uses case studies, hands-on learning, academic and popular business readings, and a comprehensive analysis project. Focuses particularly on financial services, health care, technology, and retail service businesses. Serves as an elective course for management, marketing, and retail management majors. Sampson, Avery, Du.
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4.00 Credits
4 sem. hrs. Prereq.: MGMT 250. Presents the principles and processes of consumer behavior, including discussion of the consumer decision process, and consumers' demographics and psychographics. Explores culture, ethnicity, social class, and family and group influences. Uses cases and many hands-on exercises. Students conduct focused primary and secondary research to develop a consumer behavior analysis. Sampson, Avery, Du.
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4.00 Credits
4 sem. hrs. Prereq.: MGMT 100 and MGMT 250. Provides an in-depth understanding of how brands are crafted and communicated via integrated marketing communications programs. Takes a contemporary view of brand management as a collaborative process of meaning-making between firms and their consumers and includes emerging theory and best practices of promotional strategy, including new topics such as open source branding, branding in Web 2.0, and consumergenerated advertising. Sampson, Avery, Du.
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4.00 Credits
4 sem. hrs. Prereq.: MGMT 250. Helps students develop an understanding of the functional areas of professional selling and sales management. Covers topics including organizational accounts, sales, sales force staffing, sales training, sales force motivation, sales forecasting and planning, sales support techniques, and sales management controls. Sampson, Avery, Du.
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4.00 Credits
4 sem. hrs. Prereq.: Sophomore standing. Provides an analytical framework for understanding interpersonal, group, and organizational behavior. Explores managerial problem-solving and decision-making in organizations through case analysis. Improves written and oral communication through group projects, presentations, and individual reflection. Betters-Reed, Moore.
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4.00 Credits
4 sem. hrs. Prereq.: MGMT 100. Provides the student with a broad view and an understanding of the forces that shape retail competition. Gives comprehensive coverage of the principles of the marketing environment, the diversity of the retail industry, consumer behavior, merchandising, buying, and the tools available for improving retail profitability. Sampson.
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4.00 Credits
4 sem. hrs. Prereq.: MGMT 100, sophomore standing, or consent of the instructor. Covers the basics of being an entrepreneur and building a venture whether for profit, non-profit, or socially minded. Students will work in teams, using basic ideas of marketing, finance, and strategy to build and evaluate new venture ideas. Nelson, Duffy.
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4.00 Credits
4 sem. hrs. Prereq.: MGMT 250. Not offered in 2008 - 2010.] Provides a managerial perspective regarding the issues associated with marketing goods and services across national boundaries. Focuses on identifying and assessing opportunities in the global marketplace, developing and adapting specific strategies in response to specific market needs, and coordinating marketing strategies. Culminates with the preparation of a comprehensive marketing project. Staff.
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4.00 Credits
4 sem. hrs. Prereq.: MGMT 100 recommended. Examines leadership from an international perspective with a specific focus on cross-cultural and comparative theories of leadership, with special attention to the role of gender. Experiential immersion through pre-departure orientation, faculty-led international travel to a nation and post-departure comparative analysis with at least one other region besides the U.S. Builds inter-cultural competence through exercises, cases, meetings with local women leaders, and cultural orientation. Gupta, Staff.
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