MGMT 236 - Retail Management

Institution:

Smith College

Subject:

Description:

4 sem. hrs. Prereq.: MGMT 100. Provides the student with a broad view and an understanding of the forces that shape retail competition. Gives comprehensive coverage of the principles of the marketing environment, the diversity of the retail industry, consumer behavior, merchandising, buying, and the tools available for improving retail profitability. Sampson.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smith.edu

Phone Number:

(413) 584-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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