MGMT 230 - Consumer Behavior

Institution:

Smith College

Subject:

Description:

4 sem. hrs. Prereq.: MGMT 250. Presents the principles and processes of consumer behavior, including discussion of the consumer decision process, and consumers' demographics and psychographics. Explores culture, ethnicity, social class, and family and group influences. Uses cases and many hands-on exercises. Students conduct focused primary and secondary research to develop a consumer behavior analysis. Sampson, Avery, Du.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smith.edu

Phone Number:

(413) 584-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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