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BMGT 451: Consumer Analysis
3.00 Credits
University of Maryland-College Park
Prerequisite: BMGT350. Recommended: PSYC100; and PSYC221. Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.
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BMGT 452: Marketing Research Methods
3.00 Credits
University of Maryland-College Park
Prerequisite: BMGT230 and BMGT350. Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results.
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BMGT 452 - Marketing Research Methods
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BMGT 454: Global Marketing
3.00 Credits
University of Maryland-College Park
Prerequisite: BMGT350. Marketing functions from the global executive's viewpoint, including coverage of global marketing policies relating to product adaptation, data collection and analysis, channels of distribution, pricing, communications and cost analysis. Consideration is given to the cultural, legal, financial and organizational aspects of global marketing.
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BMGT 454 - Global Marketing
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BMGT 455: Sales Management
3.00 Credits
University of Maryland-College Park
Prerequisite: BMGT350. The roles of the sales executive as a planner, manager of resources and marketing functions and recruiter, trainer, motivator and leader of field sales personnel. Techniques and sequence of problem analysis for selling and sales management decisions and to the practical framework in which these decisions take place. Teaching vehicles feature strong classroom interactions, cases, journal articles, research findings, guest sales managers, debates, and modern company practices.
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BMGT 457: Marketing Policies and Strategies
3.00 Credits
University of Maryland-College Park
Prerequisite: BMGT350. This capstone course ties together various marketing concepts using the fundamentals of strategic market planning as the framework. Application of these principles is accomplished by analyzing and discussing cases and by playing a marketing strategy computer simulation game. Analysis of current business articles to understand the link between theory and real-world problem solving.
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BMGT 458: Special Topics in Marketing
1.00 - 3.00 Credits
University of Maryland-College Park
Repeatable to 6 credits if content differs. Selected advanced topics in marketing.
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BMGT 458 - Special Topics in Marketing
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BMGT 460: Human Resource Management:Analysis and Problems
3.00 Credits
University of Maryland-College Park
Prerequisite: BMGT360. Recommended: BMGT230. Research findings, special readings, case analysis, simulation and field investigations are used to develop a better understanding of personnel problems, alternative solutions and their practical ramifications.
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BMGT 461: Entrepreneurship
3.00 Credits
University of Maryland-College Park
Not open to students who have completed BMGT261 or BMGT361. Credit will be granted for only one of the following: BMGT261, BMGT361, or BMGT461. Process of creating new ventures, including evaluating the entrepreneurial team, the opportunity and the financing requirements. Skills, concepts, mental attitudes and knowledge relevant for starting a new business.
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BMGT 462: Employment Law for Business
3.00 Credits
University of Maryland-College Park
This course is restricted to BMGT majors with 72 hours completed. Legal framework of industrial relations with special emphasis on employment discrimination, i.e., wrongful termination, sex discrimination, sexual harassment, age discrimination, disability, etc.
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BMGT 463: Cross-cultural Challenges in Business
3.00 Credits
University of Maryland-College Park
For BMGT majors only. Examines in depth the nature of international cultural value-differences and their behavioral-related effects in the workplace. Topics include decision-making and leadership styles and reactions to various work assignments and reward structures.
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