BMGT 451 - Consumer Analysis

Institution:

University of Maryland-College Park

Subject:

Description:

Prerequisite: BMGT350. Recommended: PSYC100; and PSYC221. Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umd.edu

Phone Number:

(301) 405-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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