BMGT 452 - Marketing Research Methods

Institution:

University of Maryland-College Park

Subject:

Description:

Prerequisite: BMGT230 and BMGT350. Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umd.edu

Phone Number:

(301) 405-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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