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Course Criteria
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1.00 - 3.00 Credits
Graduate Independent Study in Management 1.000 TO 3.000 Credit hours Levels: Graduate Schedule Types: Independent Study Business Division Business Studies Department
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4.00 Credits
Not open to freshmen. Provides an overview of the marketing process- the creation of goods and services in response to consumer wants and needs. Topics focus on the marketing function within business firms and non-profit organizations in both domestic and global environments. Faculty: K. STEWART 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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4.00 Credits
MKTG 3110. Public relations is a major communications process for business, governmental institutions, and service organizations. Topical areas include ethics, stakeholder relations, and crisis management. Faculty: J. BARR 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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4.00 Credits
MKTG 3110. Examines the influences affecting purchasing behavior of individuals as consumers. Emphasis is placed on the integration of social science theory with the strategic marketing process. Research methodology as it applies to consumer motivation and behavior is also covered. Faculty: STAFF 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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4.00 Credits
MKTG 3110. Examines the importance of advertising and other promotional elements in the marketing programs of both domestic and foreign companies. Topical areas include the communications process, creative strategy, media selection, and measuring ad effectiveness. The social consequences of advertising are also addressed. Students undertake a comprehensive advertising project. Faculty: J. BARR, K. STEWART 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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4.00 Credits
MKTG 3110, BSNS 2120. Market research is concerned with the acquisition and analysis of data which provides marketers with the information necessary for decision making and the effective planning, analysis and control of the business enterprise. Major emphasis is on the understanding of the modern research process. Students undertake a comprehensive research project. Faculty: J. BARR, W. PAINE 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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4.00 Credits
Values/ethics course. (V) Within the broader field of business ethics, marketing ethics deals with the variety of dilemmas experienced as companies create, price, promote and place goods and services. As marketing becomes more subtle and complex, such ethical issues have become harder to identify and prevent. This course will stress the recognition of ethical dilemmas in marketing; the diagnosis of their causes within organizations, and the appropriate use of ethical principles by marketing managers in resolving or preventing such problems. The main focus of the semester will be on mastering ethical principles as illustrated by classic cases involving, in particular, vulnerable target segments such as minorities, the elderly, and children. Faculty: W. PAINE 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department Course Attributes: Values/Ethics-V
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4.00 Credits
Undergraduate level MKTG 3110: Minimum grade of C. The field of marketing continuously adopts new approaches to information and communication. This course will introduce students to a range of evolving technologies. Each will be explored in terms of present and potential impacts on marketing practice and on the management of marketing activities. Faculty: C. CHIU, W. PAINE 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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4.00 Credits
MKTG 3110. Focuses on relationship selling and managing the buyer-seller relationship process. Students examine themselves, their company, their competition and their customers in order to develop personalized selling strategies. The course also integrates the learning tools of relationship selling with the knowlege base and skill sets necessary to manage such a critical area in the organization. Faculty: A. MUKHERJEE 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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4.00 Credits
MKTG 3110. The structure, theory, and dynamics of merchandising in retail organizations are covered. The course stresses the buying policies relating to the selection and development of merchandise resources, pricing, markup, markdown, stockturn, and inventory control. Faculty: STAFF 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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