MKTG 3202 - ADVERTISING Prerequisite

Institution:

Stockton University

Subject:

Description:

MKTG 3110. Examines the importance of advertising and other promotional elements in the marketing programs of both domestic and foreign companies. Topical areas include the communications process, creative strategy, media selection, and measuring ad effectiveness. The social consequences of advertising are also addressed. Students undertake a comprehensive advertising project. Faculty: J. BARR, K. STEWART 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stockton.edu

Phone Number:

(609) 652-1776

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.