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Institution:
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Stockton University
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Subject:
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Description:
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MKTG 3110, BSNS 2120. Market research is concerned with the acquisition and analysis of data which provides marketers with the information necessary for decision making and the effective planning, analysis and control of the business enterprise. Major emphasis is on the understanding of the modern research process. Students undertake a comprehensive research project. Faculty: J. BARR, W. PAINE 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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Credits:
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4.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(609) 652-1776
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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