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MKTG 3109: Principles of Marketing for Non-Business Majors
3.00 Credits
Columbus State University
Prerequisite: Junior standing and ACCT 2101, ECON 2106, and Math 1111 or higher with a grade of C or better in each. This course is for non-business majors (Business majors should take MKTG 3115). Performance of activities that seek to accomplish organizational and societal objectives by anticipating customer needs and directing a flow of need-satisfying goods and services from producer to consumer.
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MKTG 3115: Principles of Marketing
3.00 Credits
Columbus State University
Prerequisite: Completion of the lower division business core (Areas A and F) with a minimum grade of C in each course. Covers the activities that seek to accomplish organizational and societal objectives by anticipating customer needs and directing a flow of need-satisfying goods and services from producer to customer.
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MKTG 3116: Direct Marketing and E-Commerce
3.00 Credits
Columbus State University
Prerequisite: MKTG 3115. Covers principles of direct marketing including the planning and implementation of direct marketing campaigns. Course will cover direct mail marketing, telemarketing, and the new field of electronic commerce.
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MKTG 3117: Sport and Event Marketing
3.00 Credits
Columbus State University
Prerequisite: MKTG 3115. Provides a practical look at the unique characteristics of the sports industry and their impact on the strategic approach to the marketing of sports and other events, to include pricing, determining the right event/sponsor, branding and maintaining relationships among parties involved.
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MKTG 3118: Global e-Business
3.00 Credits
Columbus State University
Equivalent: MISM 3118, Prerequisite: MISM 3115 with a grade of C or better. Examination of electronic commerce in the global market. Course includes strategies for electronic commerce, Web-based commerce opportunities, Web site design and evaluation, and web technological applications.
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MKTG 3125: Services and Retail Management
3.00 Credits
Columbus State University
Prerequisite: MKTG 3115. Focuses on the strategic approach to services and retail management. Topics covered include the basic concepts and analytical tools required to manage goods and service-oriented retail businesses (e.g., professional services).
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MKTG 3126: Business-to-Business Marketing
3.00 Credits
Columbus State University
Prerequisite: MKTG 3115 with a grade of C or better. Focuses on strategy development on marketers whose customers include other businesses, governments, and institutions. It explores buying behavior of organizations as customers and ways to segment the organizational markets. In addition, the course highlights how the product development process for such customers differs from the processes used for consumer products and services. Other topics include channels of distribution strategies including electronic issues, supply chain management, price bidding, and new trends in personal selling.
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MKTG 3135: Consumer Behavior
3.00 Credits
Columbus State University
Prerequisite: MKTG 3115. Consumer Behavior is an analysis of internal and external influences on consumer buying behavior. Internal influences include perception, motivation, personality, and attitudes, while external influences include culture, families and social class. The consumer decision-making process is evaluated with reference to these influences.
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MKTG 3136: Advertising and Promotional Strategy
3.00 Credits
Columbus State University
Prerequisite: MKTG 3115. Focuses on the importance of promotional strategy and the measurement of advertising effectiveness. Topics include promotional strategy, media planning and strategy, advertising, sales promotions, public relations, personal selling, and direct marketing.
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MKTG 3137: Personal Selling
3.00 Credits
Columbus State University
Prerequisite: MKTG 3115. Concepts, theories and techniques of creating and making an effective sales presentation for retail and industrial, tangible and intangible products. Topics include the selling process, sales presentation techniques, handling objections and closing the sale, territory management, and the management of salespeople.
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