MKTG 3137 - Personal Selling

Institution:

Columbus State University

Subject:

Description:

Prerequisite: MKTG 3115. Concepts, theories and techniques of creating and making an effective sales presentation for retail and industrial, tangible and intangible products. Topics include the selling process, sales presentation techniques, handling objections and closing the sale, territory management, and the management of salespeople.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.columbusstate.edu

Phone Number:

(706) 507-8800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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