MKTG 3117 - Sport and Event Marketing

Institution:

Columbus State University

Subject:

Description:

Prerequisite: MKTG 3115. Provides a practical look at the unique characteristics of the sports industry and their impact on the strategic approach to the marketing of sports and other events, to include pricing, determining the right event/sponsor, branding and maintaining relationships among parties involved.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.columbusstate.edu

Phone Number:

(706) 507-8800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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