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Course Criteria
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3.00 Credits
This course focuses on how to integrate information technology (IT) and information systems (IS)into business strategies to improve organizational effectiveness. It explores essential IS/IT concepts, models and frameworks that enhance decisions regarding the investment, planning and evaluation of information systems for strategic purposes. The course also examines the role of IS/ IT in transforming organizational attributes and environmental relationships to enable an organization to gain a competitive edge. [9/4/1996]
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3.00 Credits
The development of comprehensive marketing programs and managerial techniques, including assessment of the environment, target markets, roles forecasts, advertising and promotional strategies, budgeting, marketing objectives, among other topics. [9/5/2001]
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3.00 Credits
Introductory course that will enable the student to understand and appreciate the importance of marketing decisions within an organization. The course will present an overview of the major decisions in marketing - including product, price, promotion, distribution, consumer behavior, market segmentation, marketing research and international marketing - that will provide students with the necessary foundation for the more specialized courses in marketing. It also will focus on the interplay between these marketing decisions and major environmental forces (e.g., competition, economy, technology and sociocultural, legal and ethical factors). The concepts will be reinforced by requiring students to perform a thorough category analysis and/or a complete marketing plan. [9/5/2001]
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3.00 Credits
Course covers the field of sales management from the viewpoint of the marketing manager. Topics include: management, training, evaluation, compensation, motivation and control of the sales force. [9/7/1999]
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3.00 Credits
Course is designed to expose students to the theory and practice of marketing research. Beginning with an overview of the marketing research process, this course provides students with the skills to identify and solve marketing problems. The concepts will be reinforced by requiring students to define a marketing problem, identify the data requirements, gather and analyze data and make marketing recommendations based on the findings. [1/29/2001]
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3.00 Credits
This course deals with the Internet as a marketing media and explores it as a means to communicate and interact with consu- mers. Students learn to develop web sites based on marketing principles and strategies. The course also includes the development and use of databases in direct marketing. The course emphasizes the application of marketing principles using new technology to support specific marketing objectives. [9/7/1999]
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3.00 Credits
Students are introduced to marketing considerations in international markets. Some of the topics include: cultural differences, social patterns, economic and legal environment, and channels of distribution. Product attributes, pricing policies and promotional strategies are all examined with respect to international considerations. [9/4/1996]
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3.00 Credits
Course will provide students with a conceptual understanding of the fundamentals of buyer behavior and its role in the development of marketing strategy. This course will examine the psychological, sociological and economic foundations of the field and consumer behavior and therelationship of these theories to managerial decisions. The course will be taught from the perspective of the marketing manager who needs knowledge of buyer behavior to develop, evaluate and implement effective marketing strategies. [9/5/2001]
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3.00 Credits
This course serves as an introduction to the management and practice of public relations. It provides an overview of the field, teaches skills basic to public relations and applies the theories and skills to various publics. [1/24/2005]
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3.00 Credits
Course examines the marketing implications involved in promoting sports activities. The unique aspects of each type of sporting activity are considered [9/5/2001]
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