MKTG 3360 - Direct,Database & Inter Mktg

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

This course deals with the Internet as a marketing media and explores it as a means to communicate and interact with consu- mers. Students learn to develop web sites based on marketing principles and strategies. The course also includes the development and use of databases in direct marketing. The course emphasizes the application of marketing principles using new technology to support specific marketing objectives. [9/7/1999]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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