MKTG 3344 - Marketing Research

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

Course is designed to expose students to the theory and practice of marketing research. Beginning with an overview of the marketing research process, this course provides students with the skills to identify and solve marketing problems. The concepts will be reinforced by requiring students to define a marketing problem, identify the data requirements, gather and analyze data and make marketing recommendations based on the findings. [1/29/2001]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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