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Course Criteria
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3.00 Credits
Prerequisite: BMG 202. 3 credits formerly BU 211 Organizational Behavior This course presents an understanding of the structure and dynamics of the business organization. It outlines the behavior relationships of the individual, the group, and the organizational system. The course focuses on how those interrelationships affect, contribute to, and form a culture, and how that culture lends itself to performance and effectiveness of the enterprise.
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3.00 Credits
Prerequisite: eligibility for MAT 136 and ENG 101. 3 credits formerly BU 218 Operations Management The planning and controlling of operating processes and work flow activities in private and public organizations are examined. Key topics include production/work planning, inventory and quality control, scheduling, distribution, plant location and maintenance management. Contemporary methods and analytical techniques such as forecasting, simulation, queuing, linear programming, network methodology and analytical model building are evaluated for their importance in the decision-making process.
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3.00 Credits
Prerequisite: eligibility for ENG 101. 3 credits formerly BU 202 Human Resources Management In this analysis of the human factor in business, students examine methods of identifying, selecting, training and maintaining a force of employees; methods of payment and motivations; methods of promoting the welfare and safety of employees, and methods of maintaining harmonious working relations.
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3.00 Credits
Prerequisite: eligibility for ENG 101. 3 credits formerly BU 206 Concepts of Selling The framework is provided for understanding the role of selling within the context of the marketing environments. Emphasis is placed on the principles and methods of selling as well as on examination of the critical factors affecting the organizational and individual selling relationship. Students are expected to prepare and present sales proposals.
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3.00 Credits
Prerequisite: BMK 201. 3 credits formerly BU 205 Principles of Retailing. Fall semester only. This is a comprehensive course stressing current developments. Subject matter includes a study of store location and physical characteristics, retail organization, buying and merchandising, sales promotion, retail control, personnel selection, training and supervision, customer analysis and service.
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3.00 Credits
Prerequisite: eligibility for ENG 101. 3 credits formerly BU 101 Principles of Marketing This course analyzes the marketing mix (product, price, distribution and promotion) from the manager's point of view, with emphasis on strategic decision-making within the context of the macro- and micromarketing environments.
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3.00 Credits
Prerequisite: eligibility for ENG 101. 3 credits. Replaces the Business elective in the Marketing Program. Develop a working knowledge of the World Wide Web as a marketing vehicle providing fast/efficient electronic commerce and the ability to manage the Internet marketing process for a small- to medium-sized business enterprise. Students will learn how businesses use the internet for disseminating marketing data, identifying customers, delivering customer service, and receiving/processing product orders. Internet Marketing will prepare students to intelligently apply the marketing mix concepts to a company's products/services in order to effectively prepare and execute marketing plans, participation in the growing "electronic commerce" segment of business.
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3.00 Credits
Prerequisite: BMK 201. 3 credits formerly BU 203 Principles of Advertising. Fall semester only This course examines the impact and role of advertising in marketing, business and society. Emphasis is placed on the marketing characteristics of the major media (television, radio, print) and the creative aspects (art and copy) of an advertising campaign. Within a defined set of parameters, students are expected to form an advertising agency and develop a comprehensive marketing and advertising campaign for a product or service of their choice.
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3.00 Credits
3 credits this course is also offered online; formerly BOT 101 Keyboarding I Computers are used to develop sound techniques in operating a keyboard skillfully and to use those techniques automatically. Emphasis is on mastery of the keyboard, developing keying speed and accuracy, improving communication skills, and the preparation of personal and business letters, tables and reports.
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3.00 Credits
3 credits this is an online course only; formerly BOT 102 Keyboarding II This course builds on the keyboarding, formatting and communication competencies students have already developed. Using computers, the dual focus of this course is on (1) formatting standardized and specialized business documents, and (2) refining and improving keyboarding and communication skills.
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