BMK 216 - Internet Marketing

Institution:

Connecticut State Community College Norwalk

Subject:

Description:

Prerequisite: eligibility for ENG 101. 3 credits. Replaces the Business elective in the Marketing Program. Develop a working knowledge of the World Wide Web as a marketing vehicle providing fast/efficient electronic commerce and the ability to manage the Internet marketing process for a small- to medium-sized business enterprise. Students will learn how businesses use the internet for disseminating marketing data, identifying customers, delivering customer service, and receiving/processing product orders. Internet Marketing will prepare students to intelligently apply the marketing mix concepts to a company's products/services in order to effectively prepare and execute marketing plans, participation in the growing "electronic commerce" segment of business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ncc.commnet.edu

Phone Number:

(203) 857-7060

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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