BMK 201 - Principles of Marketing

Institution:

Connecticut State Community College Norwalk

Subject:

Description:

Prerequisite: eligibility for ENG 101. 3 credits formerly BU 101 Principles of Marketing This course analyzes the marketing mix (product, price, distribution and promotion) from the manager's point of view, with emphasis on strategic decision-making within the context of the macro- and micromarketing environments.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ncc.commnet.edu

Phone Number:

(203) 857-7060

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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