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Course Criteria
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1.00 - 2.00 Credits
Study of a problem area in business not analyzed in other courses. Topic will change and be announced in advance. (1/2 course unit.) Course may be repeated for credit provided different topics are taken. Prerequisite: Permission of instructor.
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1.00 Credits
Study of a problem area in business not analyzed in other courses. Topic will change and be announced in advance. (1 course unit.) Course may be repeated for credit provided different topics are taken. Prerequisite: Permission of instructor.
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4.00 Credits
Explores the nature and dynamics of the entrepreneurial process through readings, case studies, class discussions, and student projects. Topics of discussion include idea generation, capital acquisition, market planning, growth and expansion, and operations management. Special attention is directed towards characteristics and behaviors required for successful entrepreneurial activity. Prerequisites: BA 3014 and 3024, and ACCT 2134.
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4.00 Credits
Addresses communication skills needed to fully develop people once they have been hired and trained. The areas of human learning, human satisfaction, and supervisory actions and opportunities needed to practice effective manager-employee communication will be covered primarily in a discussion and project format. Prerequisite: BA 3024.
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4.00 Credits
An in-depth analysis of the complexities of doing business across national boundaries. Topics of discussion will include the multinational corporation, foreign direct investment, foreign financial markets, international marketing management, international industrial relations, and global business strategies. Prerequisites: BA 3014 and 3024.
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4.00 Credits
An in-depth introduction to the scientific method as applied to research in the area of marketing. Topical areas include question formulation design, sampling theory, measurement, data collection and analysis, and communication of findings. Practical application is emphasized, and students are required to develop and implement a focused study. Prerequisites: BA 3014 and ECON 2104.
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4.00 Credits
Principles and practices of personal selling and sales management including selling as a profession, preparation and the process of relationship selling, careers in selling, and managing the salesperson individually and as part of a sales force. Prerequisite: BA 3014 and 3024.
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4.00 Credits
Examines the underlying relationships between consumer behavior and marketing communication theories. Applies all elements of promotion mix (advertising, personal selling, publicity, and sales promotion) to marketing communication function. Integrates promotion strategy with overall marketing program. Prerequisite: BA 3014.
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4.00 Credits
Techniques for managing bank funds to achieve profitability, liquidity, and solvency. Features asset and liability management, liquidity planning, short-term investment strategies, evaluating loan requests, customer profitability analysis and loan pricing, global banking activities, and trust operations. Prerequisite: BA 3134.
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4.00 Credits
Juniors and seniors who have completed Bank Management interact with local bankers generally at their respective institutions. Current issues and applications of banking principles are discussed with bank officers ranging from specialized personnel to the chief executive officer of the organization. Prerequisite: BA 3884.
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