BA 3634 - Promotional Strategies

Institution:

Transylvania University

Subject:

Description:

Examines the underlying relationships between consumer behavior and marketing communication theories. Applies all elements of promotion mix (advertising, personal selling, publicity, and sales promotion) to marketing communication function. Integrates promotion strategy with overall marketing program. Prerequisite: BA 3014.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.transy.edu

Phone Number:

(859) 233-8300

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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