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ARTH 4444: Capstone Seminar in Art History
4.00 Credits
Transylvania University
Thorough study of a single period in art history with an emphasis on methodology. This course explores a variety of critical/theoretical issues in the field and culminates in a major research paper. Prerequisite: two of the following: ARTH 3124, 3154, 3164, 3624, 3644, or permission of instructor. IV
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BA 1044: Introduction to Business Administration
4.00 Credits
Transylvania University
A study of the functional areas of business including the environmental setting, organizational structure, finance, management, and marketing. Focus on acquiring understanding of the language and entire range of activities known as business. Open to first and second year students only.
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BA 2034: Personal Finance
4.00 Credits
Transylvania University
The study of personal finance concepts and principles in setting financial goals, budgeting and cash-flow management, using credit, planning major expenditures, protecting income and assets, making investments, and estate planning.
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BA 3014: Marketing Strategies
4.00 Credits
Transylvania University
Examines the marketing process with emphasis on pricing, promotion, placement, and product/service development through the development of a strategic marketing plan. Case analysis and a group project expand on course content and stress managing the marketing process through strategy development. Prerequisites: ACCT 2014 and ECON 2024.
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BA 3024: Management and Organizational Behavior
4.00 Credits
Transylvania University
An analysis of the interplay between traditional management functions and the attitudes and behaviors of individuals in organizations. Develops the concepts central to management including organization, planning, decision-making, leadership, control, and ethics as well as such critical issues in the management of individuals as personality, motivation, communication, and organizational change. Prerequisites: ACCT 2014 and ECON 2024.
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BA 3084: Legal Environment of Business
4.00 Credits
Transylvania University
Examines legal, ethical, and regulatory issues in business organizations. Focus is on the American legal system including interaction of government, business, and society, business contracts, and sales. Prerequisite: junior or senior standing or permission of the instructor.
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BA 3134: Financial Management
4.00 Credits
Transylvania University
Study of valuation procedures for real and financial assets, including risk/return tradeoffs and portfolio effects. Business financial policies derived from valuation theory are applied to capital budgeting, capital structure, and working capital management decisions. Prerequisites: ACCT 2134 and ECON 2104.
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BA 3154: Investment Analysis
4.00 Credits
Transylvania University
Asurvey of investment alternatives and sources of information; a comparison of fundamental and technical evaluation methods; and the analysis, emphasizing risk/return tradeoff considerations, of portfolio and special situation investment management strategies. Prerequisites: ACCT 2134 and ECON 2024.
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BA 3174: Consumer Behavior
4.00 Credits
Transylvania University
This course gives students a fundamental understanding of consumer decision-making and its relationship to marketing management. It covers basic concepts and the framework for integrating knowledge of consumer behavior into management decisions. Prerequisite: BA 3014.
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BA 3184: Human Resource Management
4.00 Credits
Transylvania University
Designed to provide a foundation for the theory, principles, and practice of human resource management through analysis of job requirements, selection techniques, testing programs, wage and salary administration, financial incentive systems, and contemporary legal aspects. Prerequisite: BA 3024.
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