BA 3174 - Consumer Behavior

Institution:

Transylvania University

Subject:

Description:

This course gives students a fundamental understanding of consumer decision-making and its relationship to marketing management. It covers basic concepts and the framework for integrating knowledge of consumer behavior into management decisions. Prerequisite: BA 3014.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.transy.edu

Phone Number:

(859) 233-8300

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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