BA 3014 - Marketing Strategies

Institution:

Transylvania University

Subject:

Description:

Examines the marketing process with emphasis on pricing, promotion, placement, and product/service development through the development of a strategic marketing plan. Case analysis and a group project expand on course content and stress managing the marketing process through strategy development. Prerequisites: ACCT 2014 and ECON 2024.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.transy.edu

Phone Number:

(859) 233-8300

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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