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  • IDESN 3150: Pre-Press Design

    2.00 Credits
    Lesley University

    2 credits An introduction to design production and prepress requirements for printed work. Lectures, demonstrations, and field trips cover printing processes and techniques, computer file preparation, color management, paper choices, and writing specifications for print projects. Prerequisites: IDESN 3510, IDESN 3200.
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  • IDESN 3200: Typography II

    3.00 Credits
    Lesley University

    3 credits A process-oriented course aimed at developing A personal typographic "voice." ThroughA sequence of restricted typographic exercises, students learn to structure informational hierarchies while working with the formal composition of type as point, line, and textural element. The principles learned from exercises are applied to progressively more complex problems, with emphasis on the process of experimentation. Prerequisites: IDESN 2220.
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  • IDESN 3210: Typography III

    3.00 Credits
    Lesley University

    3 credits A continuation of the principles and methods introduced in Typography II, with further emphasis on typographic structures and grids, and A focus on longer, more complex typographic documents. Prerequisite:
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  • IDESN 3230: Typeface Design

    3.00 Credits
    Lesley University

    3 credits This course reveals how typefaces are conceived, designed, made and used. Students study typefaces in various contexts and then use digital tools to create A typeface for use in everyday communications. Technical standards of typeface design, the visual nuances of form, consistency, and spacing in A particular typeface, the interaction of type software with other applications, as well as the broader issues of the cultural context and history of western type design are introduced and addressed in This course. Prerequisites: IDESN 2560, IDESN 3200.
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  • IDESN 3400: Corporate Design

    3.00 Credits
    Lesley University

    3 credits An exploration of graphic design in the business environment, with an emphasis on identity and the use of visual systems. Students discuss business or organizational needs and strategies, and use that information to create components of an identity system. Prerequisites: IDESN 2560, IDESN 3200.
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  • IDESN 3510: Visual Communication

    3.00 Credits
    Lesley University

    3 credits This third course in the graphic design sequence focuses more specifically on the conceptual and practical problems of visual communication. Students learn to create or vary messages for various audiences, formats, or media, and to consider the context of their communication. They also examine issues of maintaining identity or concept in sets of materials, or across multiple pages, and of preserving visual relationships over space and time.
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  • IDESN 3530: Design Systems

    3.00 Credits
    Lesley University

    3 credits This course examines the use of systems in design, exploring both how design reflects existing systems and structures in the world and how visual systems themselves can be used as organizing features in our environment. Students learn to apply these concepts to advanced multipart projects in graphic identity, interactive design, and related publication or exhibition work. Prerequisites: IDESN 3200, IDESN 3510.
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  • IDESN 3670: Advertising Concepts

    3.00 Credits
    Lesley University

    3 credits Using languagebased concept development, This course explores the interdependent relationship between design and copy writing in the field of advertising. Through weekly brainstorming and writing exercises, student learn how words and images work together to generate meaning, and how free association and open thought patterns can lead to coherent and provocative advertising concepts. The way in which marketing objectives relate to creative strategies is also taught in this course. The final project is A complete advertising campaign. Prerequisites: IDESN 2560, IDESN 3200 and strong language skills.
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  • IDESN 4320: Studio InFlux

    3.00 Credits
    Lesley University

    3 credits Studio inFlux is a dynamic and progressive studio at the Art Institute of Boston. It collaborates with non-profit organizations which promote social and cultural change. Graphic design is used to deliver their message through actual printed projects. Studio Influx enables students to explore the application of design principles to practical problems through real design projects. The studio offers students the opportunity to further their practical design skills, enhance their portfolio, and gain experience with clients. Prerequisites: IDESN 3210, IDESN 3510.
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  • IDESN 4450: Portfolio

    3.00 Credits
    Lesley University

    3 credits A course designed to help students prepare their portfolios for the working world, and bring all their work to A more uniform standard. Every project is based on the needs of the individual student with A focus on improving their design process and also the details in their work. Information on resumes, networking, and interviewing are discussed. Prerequisites: IDESN 3150, IDESN 3210, IDESN 3530, and permission of the instructor. NOTE: This course is only to be taken in the student's last semester at school, unless specific permission is given.
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