IDESN 3670 - Advertising Concepts

Institution:

Lesley University

Subject:

Description:

3 credits Using languagebased concept development, This course explores the interdependent relationship between design and copy writing in the field of advertising. Through weekly brainstorming and writing exercises, student learn how words and images work together to generate meaning, and how free association and open thought patterns can lead to coherent and provocative advertising concepts. The way in which marketing objectives relate to creative strategies is also taught in this course. The final project is A complete advertising campaign. Prerequisites: IDESN 2560, IDESN 3200 and strong language skills.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lesley.edu

Phone Number:

(617) 868-9600

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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