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BUS L303: Commercial Law II
3.00 Credits
Indiana University-Kokomo
(3 cr.) P: BUS-L 201. Covers the law of ownership, forms of business organization, commercial paper, and secured transactions. For accounting majors and others desiring a rather broad and detailed knowledge of commercial law.
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BUS L350: Online Law
3.00 Credits
Indiana University-Kokomo
(3 cr.) P: BUS-L 201. Online law focuses on the management of legal problems that arise from the use of the Internet and other interactive computer networks. The goals of the course are to increase students' awareness of the legal issues that arise in a variety of online contexts, familiarize students with the legal frameworks that are evolving in the U.S. and other legal systems to resolve those issues, and guide students in strategies for managing the legal risks inherent in communicating an doing business online.
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BUS L406: Employment Problems and the Law
3.00 Credits
Indiana University-Kokomo
(3 cr.) P: BUS-L 201. Current legal problems in the area of employment. Topics include race and sex discrimination, harassment, the American with Disabilities Act, employment at ill, privacy issues such as drug testing, and limits on monitoring and testing.
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BUS M301: Introduction to Marketing Management
3.00 Credits
Indiana University-Kokomo
(3 cr.) P: Admission to BUS, 56 cr., ECON-E 201, E 202, BUS-A 201, A 202. Overview of marketing for all undergraduates. Marketing planning and decision making, examined from firm's and consumer's pointsof view; marketing concept and its company-wide implications; integration of marketing with other functions. Market structure and behavior and their relationship to marketing strategy. Marketing systems viewed in terms of both public and private policy in a pluralistic society.
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BUS M303: Marketing Research
3.00 Credits
Indiana University-Kokomo
(3 cr.) P: BUS-M 301. Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, experimental design, and data analysis.
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BUS M303 - Marketing Research
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BUS M405: Buyer Behavior
3.00 Credits
Indiana University-Kokomo
(3 cr.) P: BUS-M 301. Description and explanation of consumer behavior in retail markets. Topics include demographic, socioeconomic, psycho-graphic, attitudinal, and group influences on consumer decision making. Applications to promotion, product design, distribution, pricing, and segmentation strategies.
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BUS M407: Business-to-Business Marketing
3.00 Credits
Indiana University-Kokomo
(3 cr.) P: BUS-M 301. Problems, activities, and decision methods involved in the marketing of goods and services by business to business. Estimation of demand, pricing, promotion distribution systems, and roles on non-consumer buyers.
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BUS M415: Advertising and Promotion Management
3.00 Credits
Indiana University-Kokomo
(3 cr.) P: BUS-M 301. Basic advertising and sales-promotion concepts. The design, management, and integration of a firm's promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures.
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BUS M415 - Advertising and Promotion Management
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BUS M419: Retail Management
3.00 Credits
Indiana University-Kokomo
(3 cr.) P: BUS-M 301. Course topics include major management problems in retail institutions; treatment of retail/marketing strategy design; and problems related to financial requirements, buying, inventory, pricing, promotion, merchandising, physical facilities, location, and personnel.
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BUS M450: Marketing Strategy
3.00 Credits
Indiana University-Kokomo
(3 cr.) P: BUS-M 301, M 303, M 405, and senior standing. Ideally taken in student's last semester. Elective capstone course for marketing majors. Draws on and integrates materials previously taken. Focuses on decision problems in marketing strategy and policy design, and application of analytical tools for marketing and decision making. Note: course is restricted to students in marketing concentration.
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BUS M450 - Marketing Strategy
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