BUS M301 - Introduction to Marketing Management

Institution:

Indiana University-Kokomo

Subject:

Description:

(3 cr.) P: Admission to BUS, 56 cr., ECON-E 201, E 202, BUS-A 201, A 202. Overview of marketing for all undergraduates. Marketing planning and decision making, examined from firm's and consumer's pointsof view; marketing concept and its company-wide implications; integration of marketing with other functions. Market structure and behavior and their relationship to marketing strategy. Marketing systems viewed in terms of both public and private policy in a pluralistic society.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iuk.edu

Phone Number:

(765) 453-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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