BUS M450 - Marketing Strategy

Institution:

Indiana University-Kokomo

Subject:

Description:

(3 cr.) P: BUS-M 301, M 303, M 405, and senior standing. Ideally taken in student's last semester. Elective capstone course for marketing majors. Draws on and integrates materials previously taken. Focuses on decision problems in marketing strategy and policy design, and application of analytical tools for marketing and decision making. Note: course is restricted to students in marketing concentration.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iuk.edu

Phone Number:

(765) 453-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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