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CMMN A101: Communications Writing
3.00 Credits
Loyola University-New Orleans
This course discusses the basic kinds of writing used most frequently in the media, including description, narration, the interview and criticism as well as other forms. The students read contemporary journalists and essayists, and there is an emphasis on developing the student's personal style. Required for Mass Communication majors. Prerequisites: ENGL T122; CMMN A100 with minimum grade of C (2.0).
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CMMN A201: Digital Communication
3.00 Credits
Loyola University-New Orleans
This course is a hands-on course designed to introduce mass communication majors to the field of digital communications. Students will learn critical thinking skills about the technology used to produce mass media messages in modern American society. Students learn visual theories and elements and principles of design for several key media: video, print, and the web. The digital communication student will leave this course versed in current media technologies with a critical understanding of its use in creating memorable and meaningful communication materials. Required for Mass Communication majors. Prerequisite: CMMN A101 with minimum grade of C (2.0); or permission of director.
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CMMN A250: Beginning Reporting
3.00 Credits
Loyola University-New Orleans
This course introduces students to news values and to the basics of news writing and reporting. Considerable time is devoted to directed practice in news writing. Prerequisite: CMMN A101 with minimum grade of C (2.0); or permission of director.
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CMMN A250 - Beginning Reporting
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CMMN A251: News Editing
3.00 Credits
Loyola University-New Orleans
This course concerns the creation of newspaper and magazine formats including copy and headline preparation; social, legal, and ethical ramifications of editing. Prerequisites: CMMN A201, CMMN A250, CMMN A101 with minimum grade of C (2.0).
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CMMN A260: Introduction to Layout and Design
3.00 Credits
Loyola University-New Orleans
This course involves the creative use of two-dimensional space, using visual perceptions, principles of graphic design and their application, use of type in design, graphic interpretation, basic formats of advertising, and public relations layout. Prerequisite: CMMN A201 or permission of director.
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CMMN A265: Photography
3.00 Credits
Loyola University-New Orleans
This is a course in learning to observe and see. Lectures and instruction on the operation of still cameras and extensive black and white darkroom experience. Aesthetics are emphasized. Student must have use of an adjustable 35 mm or larger format still camera. Prerequisite: No prerequisite
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CMMN A310: Advertising
3.00 Credits
Loyola University-New Orleans
This is an introduction to the field of advertising with attention given to market planning, message strategies, media planning, and advertising's impact on society. Prerequisite: CMMN A101 with minimum grade of C (2.0).
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CMMN A310 - Advertising
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CMMN A311: Advertising Copywriting
3.00 Credits
Loyola University-New Orleans
This is a study of the elements involved in advertising copy including concept, visualization, and understanding the prospect. Attention is given to the various media alternatives and how to write effective copy in each medium. Prerequisites: CMMN A201, CMMN A310
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CMMN A313: Advertising Media Planning
3.00 Credits
Loyola University-New Orleans
This course focuses on the study of media planning and research as it relates to the overall advertising and marketing process. Specific areas covered include media terminology, advertising and media research, selection and evaluation of media, and media resources. Prerequisite: CMMN A310
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CMMN A314: Advertising Campaigns
3.00 Credits
Loyola University-New Orleans
This is a practical application of advertising theories in assigned projects. Prerequisites: CMMN A260, CMMN A311
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CMMN A314 - Advertising Campaigns
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