CMMN A313 - Advertising Media Planning

Institution:

Loyola University-New Orleans

Subject:

Description:

This course focuses on the study of media planning and research as it relates to the overall advertising and marketing process. Specific areas covered include media terminology, advertising and media research, selection and evaluation of media, and media resources. Prerequisite: CMMN A310

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.loyno.edu

Phone Number:

(504) 865-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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