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Course Criteria
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3.00 Credits
3 Semester Hours This course explores strategy development, implementation, and control in small businesses. The interdependence of strategic management, leadership, and operational tools and techniques are used to address the effective management of a fi rm's growth. Class materials, individual research, and case analyses are used to evaluate small-company strategic and operational issues. Business experience required. Also listed as MBAH 670. Prerequisites: MBAA 601-609.
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3.00 Credits
3 Semester Hours Case histories are documented, reviewed, analyzed, and interpreted from the perspective of the functional specialist operating as part of the strategic management team. Concepts comprising the course will be applicable to both large and small enterprises. The student will develop skill in identifying and focusing on the key issues which must be addressed from an overall strategic perspective. Prerequisite: MBAI 610.
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3.00 Credits
3 Semester Hours A study of organizational politics and power applications within the organization. The focus is a positive practical understanding and application of power within organizations. Interand intraorganizational negotiation techniques are also explored from theoretical and practical standpoints. Also listed as MBAE 685. Prerequisite: MBAA 605.
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3.00 Credits
3 Semester Hours Prerequisite: MBAB 612 or 613 or 615 or 616 or 617.
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1.00 - 3.00 Credits
1-3 Semester Hours Prerequisite: As designated by the MBA Offi ce.
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1.00 - 3.00 Credits
1-3 Semester Hours Prerequisites: MBAA 601-609. MBAC: Marketing Management As defi ned by The American Marketing Association: "Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas." As such, marketing is concerned with the manner in which the enterprise, profi t or non-for-profi t, interacts with its customers, competition, suppliers, distributors, and government.
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3.00 Credits
3 Semester Hours This course is a case-based extension of marketing management, focusing on cuttingedge issues faced by marketers. Students will enter actual organizations to develop cases based upon current concerns, and reading assignments will be drawn from the most recent articles on marketing subjects. The goal is to go beyond the textbooks to expose students to the latest marketing topics, technologies, and practices. Prerequisite: MBAA 606.
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3.00 Credits
3 Semester Hours This course is designed to refocus the student on the consumer as the object of marketing efforts. Social science concepts, drawn from such fi elds as psychology, sociology, anthropology, and economics, are used to examine infl uences on consumer choices, as well as to study the consumer decision process itself. Emphasis will be placed on how marketers use this knowledge to develop effective marketing programs. Prerequisite: MBAA 606.
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3.00 Credits
3 Semester Hours This course is concerned with the application of both qualitative and quantitative research methodology to resolve marketing questions. Students will study the role of marketing research within the organization's planning and strategic efforts, and will be involved in the design, execution, analysis, and implementation of a comprehensive research project. Prerequisite: MBAA 606.
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3.00 Credits
3 Semester Hours This course will focus on how the marketing concept has increased the use of direct response marketing in the U.S. Database development and use, the media of direct response marketing, and the design and production of direct mail pieces will be covered. Prerequisite: MBAA 606.
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