MBAC 613 - Consumer Behavior

Institution:

Loyola Marymount University

Subject:

Description:

3 Semester Hours This course is designed to refocus the student on the consumer as the object of marketing efforts. Social science concepts, drawn from such fi elds as psychology, sociology, anthropology, and economics, are used to examine infl uences on consumer choices, as well as to study the consumer decision process itself. Emphasis will be placed on how marketers use this knowledge to develop effective marketing programs. Prerequisite: MBAA 606.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmu.edu

Phone Number:

(310) 338-2700

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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