MBAC 617 - Direct Response Marketing

Institution:

Loyola Marymount University

Subject:

Description:

3 Semester Hours This course will focus on how the marketing concept has increased the use of direct response marketing in the U.S. Database development and use, the media of direct response marketing, and the design and production of direct mail pieces will be covered. Prerequisite: MBAA 606.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmu.edu

Phone Number:

(310) 338-2700

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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