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BUSN 336: Sales Practicum
3.00 Credits
Biola University
Analysis of the sales manager as a professional market tactician in a marketing firm Includes survey of personal selling effort with emphasis on interrelationships between sales activity and related marketing functions Involves applied approaches and actual real world experiences in sales Prerequisite: 230 or consent
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BUSN 337: Direct Marketing
3.00 Credits
Biola University
A practical approach to examining the value and strategies of direct marketing Focus is beyond just product awareness, but instead will examine activities that seek a direct response from the respondent Discuss various combinations of promotion strategies that help organizations identify new customers and also enhance relationships with existing ones Prerequisite: 230
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BUSN 337 - Direct Marketing
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BUSN 344: Global Marketing Management
3.00 Credits
Biola University
Focus on the formulation of global marketing strategies Presents a conceptual overview of the world market environment The manager's perspective in the fields of international business are analyzed At the completion of the course, students should be able to plan and implement an integrated international marketing strategy that is driven by their analysis of, and adaptation to the remote and changing external environment Prerequisite: 230
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BUSN 347: Global Business Environment
3.00 Credits
Biola University
This course introduces the student to the various dimensions of the world economy and to the characteristics of foreign countries that are important for economic activity Topics covered in the course include: 1) the fundamentals of international trade and finance; 2) the role of culture, religion and politics in international business; and 3) the role of multinational corporations in the world economy Prerequisites: 201And 202
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BUSN 350: Money & Banking
3.00 Credits
Biola University
Nature, functions and flow of money and credit in the American economy and the world; analysis of commercial banking and U S monetary system Prerequisite: 201
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BUSN 350 - Money & Banking
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BUSN 361: Business Law
3.00 Credits
Biola University
The legal and regulatory environment of business including a survey of the legal system, torts, contracts, employment and labor law, business organizations, administrative law and the regulatory process Prerequisite: upper-division standing
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BUSN 361 - Business Law
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BUSN 370: Business Finance
3.00 Credits
Biola University
Problems and methods in securing funds for business firms, nature of securities markets, short- and long-term financing Prerequisites: 190, 212
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BUSN 370 - Business Finance
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BUSN 375: Business as Mission
3.00 Credits
Biola University
This course is an examination of the emerging role of business in missions The general themes covered in this course include: 1) the theology of business as missions; 2) practical issues related to using business as a vehicle for cross-cultural missions, and 3) specific for-profit business models and case studies By the end of the course the student will have a better understanding of the opportunities and challenges associated with integrating business and missions
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BUSN 392: Principles of Advertising
3.00 Credits
Biola University
Facts of advertising principles and techniques The study of effective and ineffective forms of advertising Applications linked to public relations, media events, marketing, and communication encounters (Cross-listed with MCOM 392) Fee: $25
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BUSN 402: Data Base Management
3.00 Credits
Biola University
Integrated data base system, logical organization, data description language (DDL), data manipulation language (DML), hierarchical networks and relational data bases, overview of selected data base management systems (DBMS) Prerequisite: BUSN 105 (See also Computer Science 402)
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BUSN 402 - Data Base Management
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