BUSN 344 - Global Marketing Management

Institution:

Biola University

Subject:

Description:

Focus on the formulation of global marketing strategies Presents a conceptual overview of the world market environment The manager's perspective in the fields of international business are analyzed At the completion of the course, students should be able to plan and implement an integrated international marketing strategy that is driven by their analysis of, and adaptation to the remote and changing external environment Prerequisite: 230

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.biola.edu

Phone Number:

(562) 903-6000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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