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BA 320: Consumer Behavior
3.00 Credits
Eastern Nazarene College - Closed
Enables the student to develop an awareness of various aspects of consumer motivation and behavior and provides an understanding of the influences of business and environment and ways that each affect consumer purchase decisions. Prerequisite: BA252. Offered varying years.
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BA 320 - Consumer Behavior
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BA 324: Entrepreneurship and Business Plan Development
3.00 Credits
Eastern Nazarene College - Closed
Focuses on the development of a business plan that identifies a market need, evaluates the financial viability of the venture, and organizes the resources to launch the business. Specific emphasis will be given to sources of funding for entrepreneurial ventures and the appropriate legal forms of a business to accompany chosen financing strategies. Prerequisite: BA357. Offered alternate years.
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BA 324 - Entrepreneurship and Business Plan Development
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BA 330: Sales Management
3.00 Credits
Eastern Nazarene College - Closed
Deals with the totality of the sales process. This includes prospecting, relationship building, treating clients in an ethical and respectful manner, closing the sale, and servicing after the sale. The important area of management of a sales force is also presented. Prerequisite: BA252. Offered alternate years.
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BA 330 - Sales Management
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BA 331: Intermediate Accounting I
3.00 Credits
Eastern Nazarene College - Closed
Involves the intensive study of financial accounting standards, both in theory and practice, as they relate to the preparation and analysis of financial statements. Accounting problems and their impact on the financial statements are addressed in regard to current assets, fixed assets, intangible assets, liabilities, and other selected topics. Prerequisite: BA222. Offered annually.
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BA 331 - Intermediate Accounting I
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BA 332: Intermediate Accounting II
3.00 Credits
Eastern Nazarene College - Closed
A continuation of Intermediate Accounting I. Accounting problems and their impact on the financial statements are addressed in regard to liabilities, investments, stockholders' equity, leases, pensions, tax allocation and other selected topics. Prerequisite: BA331. Offered annually.
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BA 332 - Intermediate Accounting II
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BA 335: Operations Management
3.00 Credits
Eastern Nazarene College - Closed
Studies issues and activities that relate to the creation of goods and services through the transformation of inputs to outputs. Topics studied include design of goods and services, process strategy, location strategies, layout strategies, project management, managing quality, supply-chain management, inventory management, and production planning. Prerequisite: MA118. Offered alternate years.
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BA 335 - Operations Management
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BA 336: Advanced Managerial Finance
3.00 Credits
Eastern Nazarene College - Closed
Studies specific financial cases and the need for ethics in finance within a system of well-established laws and industry regulation. Areas covered include cost of capital, capital structure, capital budgeting, dividend policy, financial analysis and forecasting, sales and lending practices, socially responsible investing, insider trading, hostile takeovers, and the ethics of bankruptcy. Prerequisites: BA222, BA312. Offered alternate years.
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BA 336 - Advanced Managerial Finance
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BA 340: Managerial Accounting
3.00 Credits
Eastern Nazarene College - Closed
Focuses on the information needs of management. The identification, measurement, accumulation, analysis, preparation, interpretation, and communication of information assist all levels of management in fulfilling organization goals. The process of gathering and analyzing this information and presenting it in a format useful to internal management is emphasized in this course. Prerequisite: BA222. Offered annually.
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BA 340 - Managerial Accounting
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BA 341: Money and Banking
3.00 Credits
Eastern Nazarene College - Closed
Examines the monetary and banking system of the United States with emphasis on the Federal Reserve System and monetary policy. Prerequisites: BA231, BA232. Offered annually.
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BA 341 - Money and Banking
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BA 342: E-Business Marketing
3.00 Credits
Eastern Nazarene College - Closed
Teaches students how to integrate the Internet into marketing and business communication functions. The objective is to increase students' understanding of the complexity of marketing goods and services on the Internet. Offered alternate years.
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BA 342 - E-Business Marketing
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