BA 320 - Consumer Behavior

Institution:

Eastern Nazarene College - Closed

Subject:

Description:

Enables the student to develop an awareness of various aspects of consumer motivation and behavior and provides an understanding of the influences of business and environment and ways that each affect consumer purchase decisions. Prerequisite: BA252. Offered varying years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.enc.edu

Phone Number:

(617) 745-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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