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Course Criteria
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3.00 Credits
Principles of supply chain management applicable to manufacturing and service organizations. Topics include supply chain planning - forecasting and inventory, supplier management, physical distribution, logistics, transportation, coordination in the supply chain, the purchasing process, and e-business and the supply chain. (This course is the same as MKTG 4460.) Prerequisites: MGT 3220, MKTG 3230.
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3.00 Credits
Strategic and operational issues in the management of electronically networked and virtual business organizations. Technology enabled business models, global Internetization, opportunities and challenges of the Internet economy, planning, organizing, leadership, and control of e-business. Prerequisites: MGT 3220, MKTG 3230 and CIS 3100.
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3.00 Credits
Selling, sales techniques, sales role-playing, and characteristics of a good sales person. History of selling and the salesperson's role in our economy included to provide a deeper understanding of the contributions made by the American salesman.
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3.00 Credits
Marketing functions, channels of distribution, marketing institutions, marketing analysis, price determinants, marketing trends. Prerequisite: Junior standing, Economics 2010, or consent of instructor.
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3.00 Credits
Communication problems inherent in flow of marketing information; advertising, sales promotion, sales analysis, marketing research. Prerequisite: 3230.
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3.00 Credits
Developing, pricing, distributing, and promoting the service; control of quality of customer encounters through service automation and/or employee selection and training; place of marketing in service organization structure; strategic implications of structure of service industries. Prerequisite: 3230.
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3.00 Credits
Elements of marketing; relationship of marketing problems to policy decisions in other divisions of business organization; recent developments and oral presentation. Prerequisite: 3230.
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3.00 Credits
The principles of the personal selling process, analysis of the market and the product, development and delivery of the sales presentation, and relationship building. Prerequisite: 3230.
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3.00 Credits
Retailing functions in large and small establishments; personnel selection, training and supervision; logistics; merchandise management; relations with suppliers; management of nonmerchandising functions. Prerequisite: 3230.
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3.00 Credits
Behavioral theories relevant to consumer motivations and buyer behavior. Psychology, sociology, and anthropology as aids to the development ofmarketing policies and strategies. Prerequisite: MKTG 3230.
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