MKTG 3900 - Services Marketing

Institution:

Northwestern State University of Louisiana

Subject:

Description:

Developing, pricing, distributing, and promoting the service; control of quality of customer encounters through service automation and/or employee selection and training; place of marketing in service organization structure; strategic implications of structure of service industries. Prerequisite: 3230.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nsula.edu/

Phone Number:

(318) 357-6011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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