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  • BUS 260: Operations Management

    3.00 Credits
    Eastern Connecticut State University

    Operations Management Prerequisite: MAT 216 Or Equivalent Statistical Course Fundamentals of production planning and control, quality control and facilities management. Focuses on management systems for greater competitiveness in manufacturing and the service sector. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department BUS 2XX - Business Elective Business Elective Prerequisite: Transfer Credit Evaluation Only 0.500 TO 6.000 Credit Hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College
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  • BUS 300: Business Law II

    3.00 Credits
    Eastern Connecticut State University

    Business Law II Prerequisite: BUS 250 An advanced study of business law involving the areas of property law (including real and personal property), bailments, landlord-tenant and estates and trusts; sales contracts emphasizing the effects of the Uniform Commercial Code on the common law of sales; products liability; negotiable instruments; credit, including the law of secured transactions and bankruptcy; the regulation of business, including intangible property, anti-trust and consumer protection measures. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Public Policy Skill Courses
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  • BUS 301: Business Ethics

    3.00 Credits
    Eastern Connecticut State University

    Business Ethics Prerequisites: ACC 202, BUS 225, BUS 201, BUS 245, BUS 260, and ENG 100, 100P or 200 In this course, students who are already familiar with the core areas of business administration and the ethical issues faced in those areas will engage in writing intensive examination of classical and modern approaches to business ethics and exploration of their own moral values. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Writing Intensive
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  • BUS 310: Contemprary Issues Emplymt Law

    3.00 Credits
    Eastern Connecticut State University

    Contemporary Issues In Employment Law Prerequisite: None This course focuses on the legal regulations that govern the employer-employee relationship at the state and federal levels. Topics will include anti-discrimination statutes, wage and labor laws, privacy and disclosure restrictions, and the process involved in violations and legal remedies. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Human Resources, Public Policy Skill Courses
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  • BUS 321: Advertising

    3.00 Credits
    Eastern Connecticut State University

    Advertising Prerequisite: BUS 225 An overview of advertising and marketing communication activities of contemporary businesses. The role of advertising in market planning by the firm as well as its role in the economy will be discussed. Topics on marketing communication will include sales promotion and publicity. Emphasis will be placed on communications management, media planning and selection. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Marketing
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  • BUS 324: Mkting Mgmt Hospitality Indust

    3.00 Credits
    Eastern Connecticut State University

    Marketing Management For The Hospitality Industry Prerequisite: BUS 225 Marketing as it applies to the hospitality industry, including how a marketing strategy is devised, especially the interrelationship of company objectives, internal resources, the external operating environment, and how the special nature of services affects the development of marketing strategies in the hospitality industry. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department
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  • BUS 325: Consumer Behavior

    3.00 Credits
    Eastern Connecticut State University

    Consumer Behavior Prerequisite: BUS 225 An examination of the factors governing consumer response in the marketplace. These include the acts, processes and social relationships exhibited by individuals, groups and organizations in the obtainment, use and consequent experiences with products, services and other resources. The course focuses on the application of knowledge of consumer behavior to marketing management. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Marketing
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  • BUS 326: Sales Management

    3.00 Credits
    Eastern Connecticut State University

    Sales Management Prerequisite: BUS 225 Methods used to develop, employ and control sales organizations. Focuses on selection, training and control of salesmen. Deals with compensation and incentives, sales territories and quotas, sales coordination with advertising, sales promotion and staff services. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Marketing
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  • BUS 327: Industrial Marketing

    3.00 Credits
    Eastern Connecticut State University

    Industrial Marketing Prerequisite: BUS 225 Conditions influencing the development and integrated marketing of goods and services to industrial buyers. A review of the buying motives of the industrial user, organization for marketing industral products, distribution cost analysis, and a survey of the procedures utilized to market products to the government user. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Business Marketing
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  • BUS 329: International Marketing

    3.00 Credits
    Eastern Connecticut State University

    International Marketing Prerequisite: BUS 225 A multicultural perspective used to view the development of marketing plans and strategies in international business. Application of the marketing concept and marketing mix is examined with special attention to developing countries. also included are export marketing and international marketing research. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department Course Attributes: Business International, Business Marketing, International Perspective
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