BUS 324 - Mkting Mgmt Hospitality Indust

Institution:

Eastern Connecticut State University

Subject:

Description:

Marketing Management For The Hospitality Industry Prerequisite: BUS 225 Marketing as it applies to the hospitality industry, including how a marketing strategy is devised, especially the interrelationship of company objectives, internal resources, the external operating environment, and how the special nature of services affects the development of marketing strategies in the hospitality industry. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Educ & Prof Studies College Business Administration Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.easternct.edu/

Phone Number:

(860) 465-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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