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Course Criteria
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3.00 Credits
An overview of the various psychological factors that contribute to the understanding and manipulation of consumer behavior. Topics such as perception, cognition, and emotion, as well as the social and cultural contexts affecting the consumer, will be discussed. P: PY 111. Offered annually. 3 credits
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3.00 Credits
This course introduces students to common methods of planning and implementing decisions with respect to product, price, promotion, and channels of distribution, as organizations strive to satisfy the needs and wants of the market while achieving the goals of the organization in a dynamic environment. This course is generally offered once a year. 3 credits
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3.00 Credits
In this course, students study the vital role of utilizing people effectively to meet organizational objectives. Topics include planning personnel needs, recruiting and selecting employees, training and developing the workforce, performance evaluation, compensation, and the legal and social context in which human resource management must operate. P: MG 131. This course is generally offered every other year. 3 credits
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3.00 Credits
This course introduces students to the issues that confront small and family businesses, and explores how to create a new small business. The study of small businesses allows students to study organizations in a more holistic manner. P: MG 131, MG 231, BE 162. This course is generally offered every other year. 3 credits
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3.00 Credits
This course will utilize marketing research tools, processes, and results to assist managers, particularly marketing managers, in the decision-making process as it relates to developing a cohesive marketing strategy for a particular market and/or business. It will also examine the critical relationship between research and the function of market planning and overall business strategy. A strong Internet focus allows students to gather market research data efficiently and effectively. Topics include research design, sampling methods, collecting both primary data (via questionnaires, interviews, and focus groups) and secondary data, interpreting data, and presenting results. This course is generally offered every other year. P: MG 131. 3 credits
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3.00 Credits
Timely current topics of interest to junior and senior majors. 3 credits
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3.00 Credits
Students will explore two important and related topics: leadership and ethics in business. Questions that will be explored include: What is business leadership Does it have an impact on organizational performance Where are leaders in organizations and what are their roles What roles do leaders play in shaping the culture of right and wrong within the organization P: MG 131. General Education choice for Part C. This course is offered when there is sufficient demand. 3 credits
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3.00 Credits
In this course, students will experience a "hands-on" practical application of researchingand developing a product from idea generation through the various stages to commercial introduction. Management and control of the product through the product cycle will be discussed as well as an examination of product successes and failures. P: MG 231, MG 322, and MG 241. This course is generally offered every other year. 3 credits
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3.00 Credits
This course allows students to experience designing, managing, and evaluating an organization's promotion program: advertising, sales promotion, personal selling, and publicity. Students create complete promotion programs for a product and a service and analyze the integration of the promotional elements as well as examine the influence the 4P's have on their promotional decisions. P: MG 231. This course is generally offered every other year. 3 credits
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3.00 Credits
This course teaches students to conduct a strategic analysis of world markets in terms of their respective cultural, economic, political, financial, legal, and competitive forces to determine various entry options available to multinational companies. Development of the particular marketing strategy and the 4 P's in the international arena will be explored. This course is generally offered every other year. P: MG 231. 3 credits
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