MG 328 - International Marketing

Institution:

Albertus Magnus College

Subject:

Description:

This course teaches students to conduct a strategic analysis of world markets in terms of their respective cultural, economic, political, financial, legal, and competitive forces to determine various entry options available to multinational companies. Development of the particular marketing strategy and the 4 P's in the international arena will be explored. This course is generally offered every other year. P: MG 231. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.albertus.edu

Phone Number:

(203) 773-8550

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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