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Course Criteria
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000 and At least junior standing This course will familiarize the student with fundamental retailing concepts and practices. Emphasis will be given to a strategic-planning approach for developing and managing the retail marketing mix.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000 and At least junior standing The principles of advertising are covered in this course from a business-planning framework. The course surveys the advertising field from the marketing-advertising-planning framework. It also discusses the targeting of advertising, types of media, media planning and buying, creative planning, and the basic creative formats for each medium. An evaluation of advertising and the production of efficient ads are discussed.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3110 and At least junior standing Following Advertising Management, MKT 3110, this course provides an in-depth understanding and analysis of promotional strategies and tactics necessary in the management of all marketing communications. Students design and execute actual advertising, sales promotion, and publicity plans for a real business.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000 and At least junior standing This course will examine the concepts, strategies, and applications involved in direct marketing. Topics include the scope of direct marketing, launching direct marketing programs, planning and market segmentation, developing and managing products and services, promotion and multimedia plans, customer service and response, and performance measures.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000 and At least junior standing This course will provide students with a comprehensive study of problems involved in managing a sales force. Areas covered include organizations, motivation, and performance evaluation. Case analysis is emphasized.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000 and At least junior standing This course examines the environment of personal selling and the process of personal selling. Areas covered include communicating with diverse customers, ethical and legal considerations in personal selling, and the elements of the personal-selling process. This course has a case orientation.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000 and At least junior standing This course will introduce students to the problems and issues that are unique to marketing a service organization as well as marketing services. Topics include service strategy, listening to customers, complaint management, service guarantees, customer satisfaction, measuring return on quality, managing moment of truth, relationship marketing, and employee empowerment.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000 and At least junior standing This course analyzes the underlying theories and complex variables influencing consumers and their purchase decision-making processes. The marketing strategy implications of consumer behavior concepts are studied.
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5.00 Credits
3 (3 + 0) Prerequisite: MKT 3000 and At least junior standing This course focuses on the task of logistics as a marketing function. It provides the student with a review and understanding of the history, types of transportation, storage arrangements, and optimization of the logistics operation. The evolution of marketing channels and their relationship to logistics and the marketing process is also covered in this course.
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5.00 Credits
3 (3 + 0) Prerequisite: At least junior standing This course is a study of how the principles of marketing are applied in the sports industry. The course examines the marketing of sports, teams, athletes, etc., as well as the use of sports to market products (e.g., sponsorship and promotional licensing).
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