MKT 3120 - Promotional Strategy

Institution:

Metropolitan State University of Denver

Subject:

Description:

3 (3 + 0) Prerequisite: MKT 3110 and At least junior standing Following Advertising Management, MKT 3110, this course provides an in-depth understanding and analysis of promotional strategies and tactics necessary in the management of all marketing communications. Students design and execute actual advertising, sales promotion, and publicity plans for a real business.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msudenver.edu/

Phone Number:

(303) 556-3058

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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